Skip to main content

How General AI Transforms Your Business Applications - Agerix

General Artificial Intelligence and Business Applications: Expert Analysis of Genie 3, AGI, and the Impact on Application Development in 2025

Published on: 7 August 2025 - Updated on: 8 August 2025 - Read 68 times - Reading time: 11 minutes


Just six months ago, our teams at Agerix spent hours translating our clients' complex needs into detailed technical specifications. Today, artificial intelligence allows us to focus on what matters most: understanding our clients' real business challenges and designing the most relevant application architecture. Where we used to spend 70% of our time writing and formalizing specifications, we can now focus on optimizing business processes, strategically analyzing needs, and solving complex technical challenges.

This transformation we are experiencing on a daily basis illustrates a much broader phenomenon: artificial intelligence has gone from a theoretical promise to a force that is concretely redefining the way we work. But what we are experiencing today is only a foretaste of the systemic upheavals to come .

Recent technological breakthroughs, including "world models" like Google DeepMind's Genie 3, and the converging predictions of leaders like Demis Hassabis and Elon Musk about the possible advent of Artificial General Intelligence (AGI) in the coming years, outline the contours of a revolution that will go far beyond the automation of repetitive processes.

For companies specializing in the development of business applications like Agerix, understanding this evolution is not just a matter of technological monitoring: it is about anticipating new value ecosystems , transformations in our businesses , and emerging paradigms of digital transformation in order to open up new opportunities for our customers. How did we move from conceptual hypotheses of AI to operational implementations that redefine our business processes? And above all, where are we heading?

Why AI's Past Failures Are Setting the Stage for Today's Success

The Internet Analogy: Understanding Technology Maturation Cycles

Think back to the 1990s and the emergence of the internet. Visionaries promised a complete revolution: traditional business models would be disrupted, global interconnectivity would redefine business ecosystems, and information would become a universally accessible strategic asset. At the same time, skeptics saw it as a niche technology, limited to academics and computer enthusiasts. The reality? The internet has indeed revolutionized our world, but not exactly as predicted, and certainly not according to the announced timeline.

The history of artificial intelligence follows a remarkably similar pattern. As early as the 1950s, AI pioneers were convinced that artificial intelligence capable of rivaling the human mind was within reach. Herbert Simon predicted in 1965 that machines would perform every human task in less than twenty years. As with the internet in the 1990s, these predictions were both visionary and premature.

Past failures and limitations of artificial intelligence, such as those of the internet in the 1990s, laid the technical and cultural foundations necessary for the current AI revolution.Past failures and limitations of artificial intelligence, such as those of the internet in the 1990s, laid the technical and cultural foundations necessary for the current AI revolution.

From enthusiasm to disappointment: strategic lessons from AI's first winters

This alternating cycle of excitement and disappointment has given rise to what experts call "AI winters" —phases of technology consolidation characterized by a streamlining of investments and a gradual maturation of the underlying infrastructure, similar to the bursting of the dot-com bubble in 2000. Just as the internet survived its first speculative bubble to become the transformative force we know today, AI has continued to advance despite these cycles of technology adoption.

Throughout these decades of technological maturation, AI has remained largely compartmentalized into specific areas of expertise—what experts call 'narrow' or 'weak' AI, characterized by architectures dedicated to unitary tasks. Imagine the internet limited only to sending emails or viewing static pages, with no ability to e-commerce, social media, or video streaming. That's exactly what AI was: systems good at very specific tasks like image recognition or translation, but unable to transfer their skills from one domain to another.

How Specialized AI Laid the Foundations for Today's Revolution

This specialization was not an architectural flaw, but a necessary phase of exploration that enabled the gradual optimization of fundamental algorithms and the accumulation of technical expertise critical to current breakthroughs . Just as the first websites established the technical and cultural foundations of the internet, the first specialized AIs laid the crucial foundations for current advances. The algorithmic breakthroughs of DeepMind's AlphaGo in mastering complex strategies, or AlphaFold's advances in predictive modeling of molecular structures, resemble the first commercial deployments of Amazon or Google: conceptual validations in circumscribed domains that foreshadowed large-scale cross-functional applications.

The fundamental difference between then and now? These early systems operated on predefined rules and templates, just as early websites were essentially static digital brochures. They lacked the behavioral adaptation and continuous learning that characterizes modern AI, just as early websites lacked the dynamic interactivity and contextual personalization that define today's web.

PLG_CONTENT_TWOCLICKYOUTUBEVIDEOS_YOUTUBE_ALTPLG_CONTENT_TWOCLICKYOUTUBEVIDEOS_PRIVACYHINTPLG_CONTENT_TWOCLICKYOUTUBEVIDEOS_VIDEOLINK

This gestation period, far from being a failure, was essential. It enabled the development of algorithmic architectures, machine learning frameworks, and, above all, the computing power necessary for the breakthroughs we are seeing today. As is often the case in technology, what seemed like unfulfilled promises were actually preparing the ground for a much more profound transformation.

How to recognize transformation signals in your business environment

ChatGPT and Beyond: What Current AI Capabilities Reveal

You've probably tried ChatGPT or a similar AI assistant in the past few months. If so, you've probably noticed something striking: unlike older systems that only knew how to answer very specific questions, these new tools develop contextual understanding, adapt their communication style to your request, generate creative content, and can even help you solve complex problems thanks to sequential reasoning capabilities.

This versatility reveals a fundamental paradigm shift. We've moved from the era of specialized tools—like our old static websites—to that of adaptive assistants capable of handling an impressive variety of cognitive tasks. It's this cross-domain generalization capability that distinguishes modern AI from its predecessors and explains why it's already transforming the way we work at Agerix.

This revolution is based on a major architectural innovation: large language models (LLMs) based on transformer neural networks. Imagine a system that has "ingested" and analyzed a considerable portion of human knowledge available on the internet, then developed the ability to identify the behavioral patterns, causal relationships, and underlying logic that structure this information. The result? An AI capable of understanding your implicit intentions, even when you express yourself imprecisely, and of generating contextually relevant responses in domains it has never explicitly studied.

But the evolution doesn't stop there. 2023 marked the emergence of multimodal models, capable of merging sensory modalities integrating text processing, visual analysis, audio recognition, and video understanding. To understand the impact of this technological convergence, think of the difference between reading a description of a landscape and experiencing it through all your senses. These new systems can analyze a screenshot of your business application, understand its ergonomic architecture, and suggest user interface optimizations—a capability that opens up revolutionary possibilities for our industry.

This versatility illustrates what researchers call the " Moravec paradox ": What seems cognitively demanding to humans (such as performing massive computations in parallel) often proves trivial to AI, while what seems intuitive to us (such as navigating complex conversational nuances) was until recently an insurmountable challenge for machines. Modern AI is beginning to resolve this paradox, developing mastery of tasks that previously required specialized human intelligence.

Genie 3 and virtual environments: anticipating new possibilities for your applications

PLG_CONTENT_TWOCLICKYOUTUBEVIDEOS_YOUTUBE_ALTPLG_CONTENT_TWOCLICKYOUTUBEVIDEOS_PRIVACYHINTPLG_CONTENT_TWOCLICKYOUTUBEVIDEOS_VIDEOLINK

Among the most spectacular advances of this period, Google DeepMind's Genie 3 deserves special attention. To grasp the significance of this innovation, imagine describing your dream business application in a few words—say, "an interactive inventory management dashboard with intelligent visual alerts"—and instantly, a complete virtual environment materializes before you, in which you can navigate, interact with elements, and test different operational scenarios in real time.

This is precisely what Genie 3 offers with its "generative virtual ecosystems." This revolutionary technology generates adaptive virtual ecosystems from text prompts, using advanced procedural generation techniques, but its real prowess lies in four capabilities that set it apart from anything that has come before.

First, real-time behavioral interactivity. Unlike previous systems that generated static content, Genie 3 creates environments that develop instant systemic responsiveness to your actions. You click a button in the generated interface? The system understands this interaction and adapts the environment accordingly, exactly as a real application with integrated business logic would .

Second, immersive visual fidelity. Genie 3 produces images in 720p resolution at 24 frames per second, achieving a level of photorealism sufficient to "suspend disbelief," as its creators put it. This means that the generated environments have a visual consistency convincing enough that you can immerse yourself in them as if you were in a real production application .

Third, and perhaps most remarkable, is the persistence of systemic states and distributed contextual memory. If you paint a wall in the virtual environment and then turn away to explore another area, the painting will still be there when you return several minutes later. This ability to maintain temporal physical coherence reveals a sophisticated understanding of the causal laws that govern our real world.

Fourth, the possibility of dynamic enrichment of the environment through text injection . You can inject new elements at any time - objects, characters, events - by simply describing them, and Genie 3 will naturally integrate them into the existing ecosystem while preserving narrative and physical coherence.

What makes this technology particularly fascinating for our industry is its method of acquiring knowledge. Genie 3 developed its understanding of the world by analyzing millions of videos, including gameplay recordings on YouTube. By observing how players interact with virtual environments, the system intuitively developed an understanding of the physical rules, causal relationships, and interaction logics that govern these worlds. This is a striking example of emergent behavioral intelligence: no physical rules were explicitly coded; these capabilities result from an automatic inference of complex behavioral patterns from the observation of massive data.

Google DeepMind's Genie 3 ushers in a new era by enabling the generation of interactive, coherent and adaptive virtual environments from simple text descriptions, thus offering a new testing ground for designing and testing real-time business applications.Google DeepMind's Genie 3 ushers in a new era by enabling the generation of interactive, coherent and adaptive virtual environments from simple text descriptions, thus offering a new testing ground for designing and testing real-time business applications.

Deciphering the AGI Debate: What It Really Means for Your Business

These advances are fueling a fascinating strategic debate among experts: Are we seeing the first signs of Artificial General Intelligence? Opinions vary significantly depending on the methodological perspectives and evaluation criteria used.

On the one hand, technology leaders like Demis Hassabis of Google DeepMind believe AGI could emerge within the next five to ten years. Sam Altman of OpenAI and Elon Musk of xAI are even more optimistic, suggesting a possible emergence as early as 2025-2027. Their arguments are based on the exponential acceleration of capabilities we are seeing today and a pragmatic definition of AGI centered on the ability to generate autonomous economic value.

On the other hand, experts like Meta's Yann LeCun raise fundamental objections. According to him, current systems still lack continuous adaptive learning, a deep understanding of the physical world, and the capabilities for strategic reasoning and long-term planning. These limitations, which he calls "fundamental architectural locks," would require major conceptual breakthroughs before true AGI can emerge.

This tension between technological optimism and scientific caution reflects the complexity of precisely defining what general intelligence is and measuring our progress toward that goal. What is certain is that the gap between the most advanced proprietary systems and their open-source counterparts is closing rapidly—from as little as 6 months to 1 year—reflecting the general acceleration of technological convergence in the field .

However, this progress faces new infrastructure constraints. The data centers needed to train the most powerful models now consume up to 5 gigawatts of energy, equivalent to the energy consumption of the entire country of France . This reality imposes practical limits on the tenfold increase in computing power, potentially slowing the rate of model improvement.

Despite these uncertainties about timing and definitions, one thing remains clear: we are in a period of major technological transformation, comparable to the early days of the internet revolution. For companies like Agerix, the challenge is not to predict precisely when AGI will emerge, but to understand how current capabilities are already transforming our industry and to develop the capabilities to strategically anticipate the changes on the horizon .

Building your strategy to adapt to future developments

Transforming technological uncertainty into sustainable competitive advantage

As a business leader, you're probably asking yourself a legitimate question as you read this article: if artificial intelligence becomes so powerful that it can generate code, analyze business needs, and even create complex virtual environments, what role will a design firm like Agerix still play? This question reveals an incomplete understanding of what this technological transformation truly represents for your business ecosystem.

The reality is that the emergence of Artificial General Intelligence won't diminish your need for specialized expertise . On the contrary, it will exponentially increase it. Think of the internet analogy we mentioned earlier: the arrival of the web didn't eliminate the need for digital strategy consultants; it created an entirely new market requiring expert guides to navigate this emerging technological complexity. AGI will follow the same economic logic, but with a much greater scale and velocity of adoption.

Imagine that today you could reduce the time needed to develop a new business application by 70% , while improving its technical robustness and reducing the risk of design errors. This promise, which many still consider futuristic, is already beginning to materialize in our projects at Agerix. Our clients who embrace this transformation now are developing a considerable strategic advantage over their competitors who maintain a wait-and-see attitude.

This acceleration isn't just about technical development. It fundamentally transforms your operational agility: your ability to experiment with new business models, adapt your organizational processes, and respond quickly to market disruptions. While your competitors may need months to adjust their order management systems, you'll be able to implement these changes in a matter of weeks. This strategic responsiveness will undoubtedly become a decisive differentiator in your industry.

General Artificial Intelligence will open up areas of innovation that we are only just beginning to glimpse today. Take, for example, technologies like Genie 3, which we detailed earlier. Today, they generate virtual environments for the entertainment industry. Tomorrow, they will allow your teams to train your employees in hyper-realistic simulations of critical situations, to test new organizational processes without operational risk , or to present your products to your customers in personalized immersive virtual showrooms .

This evolution will create new needs that your current customers can't even imagine yet. Just as no one could have anticipated the emergence of e-commerce or social media platforms in 1995, we are moving toward business application solutions that will revolutionize the way your teams collaborate , the way you develop your talent, and the way you create customer engagement experiences. Companies that anticipate these transformations, guided by experts who master these emerging technologies, will establish lasting dominance in their respective markets.

Agerix as an accelerator for your AI transformation

Our role at Agerix is naturally evolving to support this structural shift. We are no longer just your application developers; we are becoming your architects of digital transformation augmented by artificial intelligence. This evolution is concretely manifesting itself in three areas where our expertise is becoming strategically indispensable.

First, we master the intelligent orchestration of tailor-made hybrid AI architectures to serve your critical business processes . Rather than undergoing this transformation, we help you design custom AI ecosystems that integrate organically into your existing workflows while optimizing them. This requires a deep understanding of both the technical capabilities of AI and the operational intricacies of your industry—a combination of expertise that is rare in the market.

Second, we develop immersive application solutions for you that leverage generative virtual reality and the latest advances in interactive virtual environments . Imagine being able to train your sales teams in ultra-realistic negotiation simulations, or allowing your customers to configure and test your products in virtual environments before they are even physically manufactured. These applications require advanced technical mastery coupled with a detailed strategic understanding of your specific business challenges.

Third, and perhaps most critically, we manage the algorithmic risk governance and AI regulatory compliance of this transformation for you . Artificial General Intelligence raises unprecedented questions about the confidentiality of sensitive data, the traceability of automated decisions, and the alignment of AI behaviors with your corporate values and industry ethics. Navigating these issues requires expertise that goes far beyond simple programming and becomes mission-critical as AI gains decision-making autonomy.

This transformation in no way means the disappearance of the human factor in your strategic projects. On the contrary, it reveals the crucial importance of specifically human skills that AI, even general AI, will not be able to replicate. Strategic creativity that allows you to imagine disruptive solutions, empathetic understanding of your users' latent needs, and the ability to navigate the cultural and ethical nuances of your sector remain areas where specialized human expertise remains irreplaceable .

At Agerix, our teams are evolving to excel in these high-value cognitive fields. Our developers are becoming solution architects who orchestrate AI to solve your complex business challenges. Our project managers are transforming into transformation strategists who guide you in the gradual and controlled adoption of these technologies. This evolving skill set allows us to offer you an unprecedented level of strategic consulting and support.

Anticipate sectoral upheavals and build your strategic resilience

Artificial General Intelligence will transform your industry in ways that are likely more radical than the internet revolution. This transformation will create extraordinary growth opportunities for prepared companies , but it will present existential risks for those that maintain a posture of strategic ignorance. Economic history shows that periods of major technological disruption completely redistribute the competitive landscape, favoring agile players at the expense of established leaders who are slow to develop their adaptive capabilities.

Your strategic challenge isn't to accurately predict what your market will look like five years from now, but to develop the technological agility and resilience to industry disruption that will enable you to thrive no matter where that evolution takes you. This requires technology partners who not only master today's tools, but are already anticipating and experimenting with tomorrow's technologies.

The real strategic question, then, is not whether AI will transform your business, but whether you will be among those who drive this transformation or among those who will be subjected to it. Companies that partner today with experts like Agerix to experiment, learn, and gradually integrate these technologies are building a differentiating competitive advantage that will be very difficult for their competitors to catch up with .

This strategic advantage is measured not only in terms of technical capabilities, but also in terms of organizational culture, optimized processes, and specialized partner ecosystems. In a world where AI is becoming ubiquitous, your differentiation will come from your ability to intelligently orchestrate these tools to create unique and lasting value for your customers.

Artificial General Intelligence likely represents the greatest business transformation opportunity you will encounter in your leadership career. The question is no longer whether this technological revolution will happen, but how you will seize it to propel your company to new heights of performance. At Agerix, we are here to support you in this extraordinary transformation journey.


Vous souhaitez être accompagné dans le lancement de votre prochain projet ? L'équipe Agerix met son expertise à votre service pour transformer vos idées en solutions digitales performantes. Contactez-nous pour échanger sur vos besoins.


Thank you for rating this article.

If you enjoyed this article, you're sure to enjoy this selection!

Eric Lamy
Bio rapide : Après avoir passé plus de 20 ans dans le marketing et l'optimisation de Système d'Information, j'ai créé l'agence Agerix en 2009 afin d'avoir une approche des projets tout aussi commerciale que technique. Fouiller, creuser, réfléchir et amener le projet au plus haut niveau qualité, c'est le Leitmotiv de notre bureau d'études et l'ADN que nous insufflons chaque jour dans nos projets. Que ce soit pour nos développements, nos projets d'intégration, ou même l'article que vous venez de lire, notre but est de livrer le meilleur.