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Marketing strategies to have a healthy business

In this highly competitive world, the survival of your business depends on how you structure and implement your marketing strategies.

Published on: 23 August 2021 - Updated on: 10 May 2024 - Read 16 times - Reading time:  5 minutes


In this highly competitive world, the survival of your business depends on how you structure and implement your marketing strategies. The internet is full of hundreds of brands literally fighting to attract more customers day in and day out. It is therefore essential that you leverage strong marketing strategies to make your brand stand out from the rest.

Having a healthy business thanks to the right marketing strategies

But how can you protect and strengthen your brand identity among your competitors? Well, it’s the marketing strategies you use that will do the trick. Implementing the right marketing strategies will help you strengthen your brand identity.

Approaches like multichannel marketing or cross-channel marketing involve different marketing techniques and help you achieve digital marketing success .

All of the aforementioned marketing strategies help your brand maintain a consistent online presence and create multiple revenue streams for your business. Do you know how ? Let's see this together now.

Content Marketing

Content is one of the most effective ways to promote your brand and generate revenue. You can create blog posts, infographics , ebooks, and more to get more signups or attract more consumers to your brand. Content marketing helps you create strong brand awareness in the online environment.

Social Media Marketing

Who doesn't use social media these days? Social media platforms like Facebook, Instagram, Twitter, etc., garner so much engagement from users that they are ideal channels for any brand to gain more visibility and engagement. It is therefore absolutely vital to establish a strong presence for your brand on social media. Social media is where you can increase impressions, clicks, and ultimately conversions. In a way, social media keeps your brand alive and active among a large number of active social media users.

Email Marketing

Even today, emails are important to reach your audience. In fact, email marketing has great potential to increase your ROI, provided you have the right email marketing strategy.

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Search engine optimization is a whole different game. However, it can drive a lot of traffic to your brand. SEO marketing consists of placing and targeting keywords related to or close to your business in your content. It is the proper use of these keywords that helps your content rank well on search engines like Google and boosts your website's online visibility and business conversion. Content and SEO are therefore inseparable.

Brand image

Your brand must have an identity – a powerful, instantly recognizable identity. This way, your brand will have more fans and your products will sell well. So you need to focus on building your brand and maintaining its identity and notoriety. You need to create a powerful brand image so that it attracts more visitors.
 
When all of these marketing strategies are implemented together in the right way, they allow your brand to grow and stay healthy. But, how can you actually use these strategies?
It all starts with choosing a marketing approach that fits your situation to implement these strategies in your business. 

The best current marketing approaches

Here are some of today's best marketing approaches:

I. Marketing multicanal

It involves interacting with your customers across several different channels using a combination of direct and indirect communication, including websites, emails, mobile phones and direct mail.

II. Le marketing crosscanal

It's about managing your brand's exposure across social media, emails, websites, mobile apps, and word-of-mouth recommendations to provide customers with a consistent experience across your brand .

III. Marketing omni-canal

Focuses on providing a seamless customer experience, whether the customer is shopping online from a laptop, mobile device or in a brick and mortar store.
Pro Tip: You can opt for either of these marketing approaches depending on what is most appropriate for your business. These approaches may involve different advertising and marketing technologies, but they all aim to streamline your marketing efforts and grow your business .

Article updated on November 2, 2021

Eric Lamy
Bio rapide : Après avoir passé plus de 20 ans dans le marketing et l'optimisation de Système d'Information, j'ai créé l'agence Agerix en 2009 afin d'avoir une approche des projets tout aussi commerciale que technique. Fouiller, creuser, réfléchir et amener le projet au plus haut niveau qualité, c'est le Leitmotiv de notre bureau d'études et l'ADN que nous insufflons chaque jour dans nos projets. Que ce soit pour nos développements, nos projets d'intégration, ou même l'article que vous venez de lire, notre but est de livrer le meilleur.